Purpose – This study seeks to examine the fashion consciousness of young consumers in the Southern Province of Sri … Lanka, and to explain the impact of gender and education on fashion consciousness of young fashion consumers. Design … structured questionnaire was used to examine the fashion consciousness of respondents. Three factors of fashion consciousness …

Purpose – Religion is a significant force in the lives of many people, however; its role in fashion clothing … (WTP) a price premium for fashion clothing brands. Originality/value – The originality of the study rests on exploring the … in affecting status consumption and fashion consciousness (FC) among Generation Y Muslim consumers, specifically …