: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the …

innovation and aggressive pricing strategy to that of the achievement of short‐term objectives such as the satisfaction of … financial markets and shareholders. Describes an eight‐year study tracking the use of pricing strategy by industrial firms in … instead of reacting defensively, abandoning pricing as a market strategy or using it for short‐term profitability, US business …

Purpose – The purpose of this article is to reveal several issues surrounding old style twentieth century pricing traps … – Pricing is vital component to revenue and profit success and needs to be a functional lever for every company. Practical … can be accomplished by establishing a viable and value‐based pricing strategy. Original/value – Pricing strategy is an …

pricing strategies early in the development phase of new product development and discusses bundling strategies with the … emphasis on adding value to mature products/services through bundling. Discusses long‐term issues in international pricing … including the development of pricing parity, the concentration of buying power in international buying groups, and the increase …