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The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty

Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 64-81

Persistent link: https://www.econbiz.de/10013163680

Fifteen years of customer engagement research : a bibliometric and network analysis

Hollebeek, Linda D.; Sharma, Tripti Ghosh; Pandey, Ritesh; … - In: The journal of product & brand management 31 (2022) 2, pp. 293-309

Persistent link: https://www.econbiz.de/10013164323

New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values

Atkinson, Stephanie D.; Kang, Jiyun - In: The journal of product & brand management 31 (2022) 3, pp. 377-393

Persistent link: https://www.econbiz.de/10013164345

The impact of social media marketing on purchase intention in a transition economy : the mediating role of brand awareness and brand engagement

Emini, Adelina; Zeqiri, Jusuf - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 256-266

The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation...

Persistent link: https://www.econbiz.de/10013170486

Personal information disclosure on social networking sites

Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308

Persistent link: https://www.econbiz.de/10012796096

Sneaking the dark side of brand engagement into Instagram : the dual theory of passion

Okazaki, Shintaro; Schuberth, Florian; Tagashira, Takumi; … - In: Journal of business research : JBR 130 (2021), pp. 493-505

Persistent link: https://www.econbiz.de/10012544865

Attributes of Instagram influencers impacting consumer brand engagement

Duh, Helen Inseng; Thabethe, Thabile - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 477-497

Persistent link: https://www.econbiz.de/10012670702

Drivers of brand engagement : the role of brand communities

Dass, Sumanjit; Sethi, Rahul; Popli, Sapna; Saxena, V. N. - In: Global business review 22 (2021) 5, pp. 1216-1231

Persistent link: https://www.econbiz.de/10012660330

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers

Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869

Persistent link: https://www.econbiz.de/10012623902

Connecting the dots of customer-based brand equity to brand engagement : using the disjoint two stage approach of PLS-SEM

Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salniza Md. … - In: Market : review for marketing theory and practice 32 (2020) 2, pp. 147-168

Persistent link: https://www.econbiz.de/10012625544