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Influences of place attachment and social media affordances on online brand community continuance
Wang, Kai; Tai, Jeffrey C. F.; Chang, Hsin-Lu - In: Information systems and e-business management : ISeB 19 (2021) 2, pp. 459-493
Persistent link: https://www.econbiz.de/10012616927
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Khadi: marketing initiatives and outcome 2015-19
Saxena, Rajan; Desai, Kiran - In: The empirical economics letters : a monthly … 19 (2020) 10, pp. 1205-1212
Persistent link: https://www.econbiz.de/10012599543
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What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi; McLean, Graeme J.; Islam, Nazrul; … - In: Journal of business research : JBR 146 (2022), pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
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Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
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Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi; Wang, Yun; Rod, Michel; Ji, Shaobo - In: Industrial marketing management : the international … 99 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
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Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
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Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani; Zaman, Umer; Butt, Athar Hameed - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
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Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh; Javed, Sarfaraz; Ananda S - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
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Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10012695459