//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring positively- versus n...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
194
Konsumentenverhalten
185
Netnography
169
Social Web
156
Social web
156
Brand management
131
Markenführung
126
Internet marketing
101
Online-Marketing
101
conceptual model
92
netnography
92
Brand image
83
Conceptual model
82
Brand engagement
81
Markenimage
81
Relationship marketing
79
Beziehungsmarketing
78
Brand
67
Markenartikel
64
Social media
45
brand engagement
39
Viral marketing
37
Virales Marketing
37
Customer integration
30
Kundenintegration
30
Tourism
25
Tourismus
25
social media
23
Holiday behaviour
22
Urlaubsverhalten
22
Conceptual Model
21
Bibliometrics
18
Bibliometrie
18
Advertising effects
17
Werbewirkung
17
Tourism industry
16
Tourism marketing
16
Tourismusmarketing
16
Lieferkette
15
Online retailing
15
more ...
less ...
Online availability
All
Undetermined
395
Free
110
Type of publication
All
Article
565
Book / Working Paper
20
Other
2
Type of publication (narrower categories)
All
Article in journal
412
Aufsatz in Zeitschrift
412
research-article
54
Article
17
conceptual-paper
12
Aufsatz im Buch
9
Book section
9
Conference paper
4
Graue Literatur
4
Konferenzbeitrag
4
Non-commercial literature
4
Congress Report
3
Hochschulschrift
2
review-article
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Preprint
1
Thesis
1
Working Paper
1
case-report
1
viewpoint
1
more ...
less ...
Language
All
English
532
Undetermined
49
French
4
Portuguese
1
Spanish
1
Author
All
Roy, Subhadip
9
Jain, Varsha
6
Kozinets, Robert V.
6
Veloutsou, Cleopatra
5
Anggadwita, Grisna
4
Arruda Filho, Emílio José Montero
4
Hamilton, Kathy
4
Hollebeek, Linda D.
4
Merrilees, Bill
4
Mkono, Muchazondida
4
Ahmed, Shamsuddin
3
Alexander, Matthew
3
Behl, Abhishek
3
Brodie, Roderick J.
3
Corciolani, Matteo
3
Dessart, Laurence
3
Dholakia, Nikhilesh
3
Goode, Amy
3
Juric, Biljana
3
Lugosi, Peter
3
Morgan-Thomas, Anna
3
Perez-Cepeda, Maximiliano
3
Quinton, Sarah
3
Roth, Steffen
3
Scaraboto, Daiane
3
Schembri, Sharon
3
Sprott, David E.
3
Suarez, Maribel
3
Taha, Zahari
3
Terziyska, Ilinka
3
Verma, Pranay
3
Weijo, Henri
3
Abarashi, Jamal
2
Aitken, Rob
2
Alarcón, Silverio
2
Aldianto, Leo
2
Ale Ebrahim, Nader
2
Aloini, Davide
2
Amjad Khalili
2
Anaya, Gerardo Joel
2
more ...
less ...
Institution
All
HAL
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
HEC Paris (École des Hautes Études Commerciales)
1
ISEG - School of Economics and Management, Department of Economics, University of Lisbon
1
Institut for Marketing og Organisation, Aarhus Universitet
1
Instytut Statystyki i Demografii, Szkoła Główna Handlowa w Warszawie
1
International Institute of Social and Economic Sciences
1
Université Paris-Dauphine (Paris IX)
1
more ...
less ...
Published in...
All
Journal of business research : JBR
27
The journal of product & brand management
16
Journal of retailing and consumer services
12
Qualitative market research : an international journal
11
Journal of marketing management : MM
10
Qualitative Market Research: An International Journal
9
Journal of Product & Brand Management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
International journal of business information systems : IJBIS
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International Journal of Contemporary Hospitality Management
5
Journal of promotion management : innovations in planning and applied research
5
Technological forecasting & social change : an international journal
5
The journal of brand management : an international journal
5
The journal of services marketing
5
International journal of consumer studies
4
International journal of internet marketing and advertising : IJIMA
4
International journal of market research
4
International journal of technology marketing : IJTMkt
4
Journal of Business Research
4
Journal of Documentation
4
Journal of Open Innovation: Technology, Market, and Complexity
4
Journal of fashion marketing and management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of open innovation : technology, market, and complexity
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing intelligence & planning
4
Marketing theory
4
Post-Print / HAL
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
European Journal of Marketing
3
European journal of marketing
3
International journal of contemporary hospitality management
3
International journal of production economics
3
International journal of wine business research
3
Journal of Fashion Marketing and Management
3
Journal of Services Marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
425
Other ZBW resources
83
RePEc
53
EconStor
18
BASE
8
Showing
61
-
70
of
587
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
62
Event engagement : using event experiences to build brands
Altschwager, Teagan
;
Conduit, Jodie
;
Karpen, Ingo Oswald
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10014631526
Saved in:
63
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
64
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
65
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
66
The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
67
An empirical investigation of perceived relational benefits and brand engagement in restaurant services
Odoom, Raphael
;
Boateng, Henry
;
Asante, Bismark Omane
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2767-2784
Persistent link: https://www.econbiz.de/10011799898
Saved in:
68
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
69
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
70
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->