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Inclusive place branding : critical perspectives on theory and practice

Kavaratzis, Mihalis (ed.); Giovanardi, Massimo (ed.); … - 2018

Persistent link: https://www.econbiz.de/10013181178

Approaching place and space as craftsperson : on the dialogue between theory and practice

Giovanardi, Massimo - In: Qualitative market research : an international journal 25 (2022) 5, pp. 636-645

Persistent link: https://www.econbiz.de/10013454972

Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands

Giovanardi, Massimo; Lucarelli, Andrea; Pasquinelli, Cecilia - In: Marketing theory 13 (2013) 3, pp. 365-383

Persistent link: https://www.econbiz.de/10009790638

Challenges in delivering brand promise, focusing on municipal healthcare organisations

Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International journal of public sector management : IJPSM 28 (2015) 3, pp. 254-272

Persistent link: https://www.econbiz.de/10011474269

Investigating relational ontologies in macromarketing : toward a relational approach and research agenda

Lucarelli, Andrea; Giovanardi, Massimo - In: Journal of macromarketing 39 (2019) 1, pp. 88-102

Persistent link: https://www.econbiz.de/10012009092

Sailing through marketing : a critical assessment of spatiality in marketing literature

Giovanardi, Massimo; Lucarelli, Andrea - In: Journal of business research : JBR 82 (2018), pp. 149-159

Persistent link: https://www.econbiz.de/10011771821

The ambiguity of place branding consultancy : working with stakeholders in Rio de Janeiro

Sztejnberg, Raquel Goulart; Giovanardi, Massimo - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 421-445

Persistent link: https://www.econbiz.de/10011709135

Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands

Giovanardi, Massimo; Lucarelli, Andrea; Pasquinelli, Cecilia - In: Marketing theory 13 (2013) 3, pp. 365-383

Persistent link: https://www.econbiz.de/10010184402

Challenges in delivering brand promise – focusing on municipal healthcare organisations

Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International Journal of Public Sector Management 28 (2015) 3, pp. 254-272

Purpose – The purpose of this paper is to investigate how healthcare professionals understand a new organisational brand and examine the ideas discussed in relation to it within healthcare organisations. Design/methodology/approach – The research is based on a discursive approach that...

Persistent link: https://www.econbiz.de/10014799917

Sustainability, liveability and connectivity

Florek, Magdalena; Giovanardi, Massimo - In: Journal of Place Management and Development 8 (2015) 3

Persistent link: https://www.econbiz.de/10014899497