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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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Self-service technology versus traditional service : examining cognitive factors In the purchase of the airline ticket
López-Bonilla, Jesús Manuel; López Bonilla, Luis Miguel - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 497-508
Persistent link: https://www.econbiz.de/10010199555
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Antecedent effects of info content on user attitudes toward radical technology-brand-extension : info content on user attitudes of brand extensions
Datta, Pratim; Hill, Geoffrey - In: Journal of electronic commerce in organizations : the … 18 (2020) 1, pp. 36-58
Persistent link: https://www.econbiz.de/10012182750
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Adoption of social networks in business : study of users and potential users in Oman
Al-Badi, Ali H.; Al-Qayoudhi, Wafa S. - In: International business and economics research journal 13 (2014) 2, pp. 401-417
Persistent link: https://www.econbiz.de/10010363632
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Direct and mediating effects of social media on e-commerce purchase intention : a comparative approach
Zulfiqar, Shahzeb; Ahmed, Fayaz - In: International journal of business process integration … 11 (2022) 1, pp. 19-25
Persistent link: https://www.econbiz.de/10013450804
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Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors
Bailey, Ainsworth Anthony; Bonifield, Carolyn M.; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012433337
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The impact of Facebook presence on brand image
Coelho, Joana; Nobre, Helena; Becker, Kip - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
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Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 67-101
Persistent link: https://www.econbiz.de/10010360056