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Converging sustainable entrepreneurship and the contemporary marketing practices : an insight into Romanian start-ups

Hapenciuc, Cristian Valentin; Pînzaru, Florina; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 938-954

104 start-up entrepreneurs in Romania. As the findings show, the discussed marketing types often discretionary correlate …

Persistent link: https://www.econbiz.de/10011824805

Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods

Ferreira, Caitlin C.; Ferguson, Sarah Lord; Pitt, Leyland F. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 867-885

Persistent link: https://www.econbiz.de/10012178447

Entrepreneurial marketing mindset : what entrepreneurs should know?

Sadiku-Dushi, Nora; Ramadani, Veland - In: Organizational mindset of entrepreneurship : exploring …, (pp. 181-210). 2020

Persistent link: https://www.econbiz.de/10012198583

Critical understanding of existing entrepreneurial marketing models : 2002 - 2022

Nwankwo, Cosmas Anayochukwu; Kanyangale, MacDonald Isaac - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 89-100

With the consistent failure of small and medium enterprises (SMEs) globally, many scholars have developed entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to critically review the different EM models from 2002 to 2022....

Persistent link: https://www.econbiz.de/10014507346

How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany

Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180

Persistent link: https://www.econbiz.de/10014234756

Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach

Sá, Elisabete; Farhangmehr, Minoo; Pinho, José Carlos; … - In: Journal of research in marketing and entrepreneurship 24 (2022) 2, pp. 221-241

Persistent link: https://www.econbiz.de/10013369615

Marketing capability development through networking : an entrepreneurial marketing perspective

Gliga, Gabriela; Evers, Natasha - In: Journal of business research : JBR 156 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10013534133

How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers

Hong, Yiwen; Sukanlaya Sawang; Yang, Hsiao-Pei - In: International journal of entrepreneurial behavior & research 30 (2024) 2/3, pp. 609-631

Persistent link: https://www.econbiz.de/10014489116

Contextual marketing

Deacon, Jonathan H.; Harris, Jackie - In: Journal of Research in Marketing and Entrepreneurship 13 (2011) 2, pp. 146-160

Purpose – The purpose of this paper is to propose a conceptualisation of the components of contextual marketing (CM), in light of the outcome of the Charleston Summit, through the development of the meaning and operation of language used in context – that is: the language and the associated...

Persistent link: https://www.econbiz.de/10014902634

Networking and innovation in SMEs: evidence from Guangdong Province, China

Xu, Zongling; Lin, Jiali; Lin, Danming - In: Journal of Small Business and Enterprise Development 15 (2008) 4, pp. 788-801

Purpose – This paper aims to investigate structural characteristics of a business network comprising small and medium‐sized enterprises (SMEs), and to explore the relationships between such network characteristics and innovative capabilities of the participating firms....

Persistent link: https://www.econbiz.de/10014903148