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Entrepreneurship and economic development : a leadership framework

Opute, Abdullah Promise; Irene, Bridget N.; Jawad, Caroline - In: Innovation, Entrepreneurship and the Informal Economy …, (pp. 377-404). 2024

Persistent link: https://www.econbiz.de/10014472235

Entrepreneurship and viral development in rural Western Negev in Israel

Bijaoui, Ilan; Regev, David - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 54-66

Persistent link: https://www.econbiz.de/10011418402

Branding as innovation within agribusiness value chains

Lewis, Gemma; Crispin, Stuart; Bonney, Lawrence; Woods, … - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 146-162

Persistent link: https://www.econbiz.de/10010465769

Technology adoption as an innovation in entrepreneurial marketing dimension allowing to improve micro and small businesses' performance

Lukiyanto, Kukuh; Wijayaningtyas, Maranatha - In: European research studies 23 (2020) 1, pp. 552-564

Persistent link: https://www.econbiz.de/10012286779

Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets

Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136

Persistent link: https://www.econbiz.de/10012026166

The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies

Rezvani, Mehran; Fathollahzadeh, Zeinab - In: Journal of strategic marketing 28 (2020) 2, pp. 136-148

Persistent link: https://www.econbiz.de/10012202799

High-tech entrepreneurial content marketing for business model innovation : a conceptual framework

Mansour, Dina; Barandas, Hortensia - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 296-311

Persistent link: https://www.econbiz.de/10011779162

Marketing determinants of innovation ambidexterity in small and medium‐sized manufacturers

Kowalik, Izabela; Pleśniak, Agnieszka - In: Entrepreneurial business and economics review : EBER 10 (2022) 2, pp. 163-185

Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this … orientation, and marketing strategies were considered the possible determinants of innovation ambidexterity. The comparative … results were obtained with factor analysis and logistic regression. Findings: Innovation ambidexterity was related to market …

Persistent link: https://www.econbiz.de/10013336410

The role of entrepreneurial marketing & innovation capability in the performance of SMEs during covid-19 pandemic : evidence of MSMEs in West Java

Sari, Diana; Kusuma, Belinda Aretha; Sihotang, John; … - In: Cogent business & management 10 (2023) 1, pp. 1-11

decreased. Entrepreneurial marketing and innovation capability have proven to increase the performance of MSMEs. However, it was … still questioned whether entrepreneurial marketing and innovation capability would increase performance during COVID-19 …) and innovation capability (product innovation, serve innovation, process innovation, and business model innovation) have a …

Persistent link: https://www.econbiz.de/10014477060

Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing

Buccieri, Dominic; Javalgi, Rajshekhar (Raj) G.; Gross, … - In: Journal of strategic marketing 31 (2023) 3, pp. 549-577

Persistent link: https://www.econbiz.de/10014304915