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Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis; Lourenço, Fernando; Resnick, Sheilagh - In: Journal of small business and enterprise development 23 (2016) 2, pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
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Employability skills for future marketing professionals
Di Gregorio, Angelo; Maggioni, Isabella; Mauri, Chiara; … - In: European management journal 37 (2019) 3, pp. 251-258
Persistent link: https://www.econbiz.de/10012063160
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Update status : the state of social media marketing curriculum
Munoz, Caroline; Wood, Natalie T. - In: Journal of marketing education : JME 37 (2015) 2, pp. 88-103
Persistent link: https://www.econbiz.de/10011336518
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Achieving scaled and sustained use of client-based projects in business school marketing education : a proposed suprastructure
Shanahan, Doreen E.; Palmer, Lynda H.; Salas, Jim - In: Journal of marketing education : JME 43 (2021) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10012485744
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Sales education in the United States : perspectives on curriculum and teaching practices
Spiller, Lisa D.; Kim, Dae-Hee; Aitken, Troy - In: Journal of marketing education : JME 42 (2020) 3, pp. 217-232
Persistent link: https://www.econbiz.de/10012391632
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Consumer information for data-driven decision making : teaching socially responsible use of data
Walker, Kristen L.; Moran, Nora - In: Journal of marketing education : JME 41 (2019) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10012113895
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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The marketing research curriculum : closing the practitioner-academic gaps
Vriens, Marco; Brokaw, Stephen; Rademaker, Douwe; … - In: International journal of market research 61 (2019) 5, pp. 492-501
Persistent link: https://www.econbiz.de/10012172389
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Marketing analytics curriculum integration : an exploration of resource availability for faculty
Keiper, Margaret C.; Nachtigal, Jon; Lupinek, Joshua M.; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10014580273
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Linking practitioner dilemmas and research metrics across an integrated marketing curriculum
Flight, Richard L. - In: Journal of marketing education : JME 43 (2021) 3, pp. 317-332
Persistent link: https://www.econbiz.de/10012662596