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Marketing
23
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19
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11
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7
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Palmer, Adrian
112
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17
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Bejou, David
9
Hartley, Bob
8
Ackermann, Claire-Lise
3
Beggs, Rosalind
3
Hubbard, Susan
3
Martin, David
3
Asaad, Yousra
2
Charters, Steven
2
Gallagher, Damian
2
Huo, Qunying
2
Mathel, Virginie
2
McCole, Patrick
2
Moll, Alexander
2
O’Neill, Martin
2
Ponsonby, Sharon
2
Ting, Lucy
2
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1
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Journal of marketing management : MM
14
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12
Journal of Services Marketing
8
Tourism management : research, policies, practice
5
European Journal of Marketing
4
Managing service quality : MSQ ; an international journal
4
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3
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3
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International Journal of Contemporary Hospitality Management
2
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2
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2
CIM practice & revision kit / Professional certificate in marketing
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Destination branding : creating the unique destination proposition
1
European Sport management quarterly : ESMQ
1
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1
Going global: implementing international business operations
1
International Journal of Public Sector Management
1
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1
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1
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1
Management Decision
1
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1
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1
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1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
The international journal of bank marketing : IJBM
1
The marketing book
1
The secure online business handbook : a practical guide to risk management and business continuity
1
The service industries journal
1
The spread of yield management practices : the need for systematic approaches ; with 13 tables
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ECONIS (ZBW)
45
OLC EcoSci
31
Other ZBW resources
20
USB Cologne (EcoSocSci)
17
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Principles of services marketing
Palmer, Adrian
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10004750994
Saved in:
22
Principles of services marketing
Palmer, Adrian
-
2008
-
5th ed.
Persistent link: https://www.econbiz.de/10013469472
Saved in:
23
Principles of marketing
Palmer, Adrian
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001483556
Saved in:
24
Principles of services marketing
Palmer, Adrian
-
2008
-
5. ed.
Persistent link: https://www.econbiz.de/10004897146
Saved in:
25
Introduction to marketing : theory and practice
Palmer, Adrian
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10004926599
Saved in:
26
Introduction to marketing : theory and practice
Palmer, Adrian
-
2012
-
3. ed.
Persistent link: https://www.econbiz.de/10009528553
Saved in:
27
Principles of services marketing
Palmer, Adrian
-
2011
-
6. ed.
Persistent link: https://www.econbiz.de/10008827436
Saved in:
28
The business environment
Palmer, Adrian
;
Hartley, Bob
-
2009
-
6th ed.
Persistent link: https://www.econbiz.de/10003752862
Saved in:
29
Special issue: relationship marketing with consumers in the world of Web 2.0
Palmer, Adrian
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003819536
Saved in:
30
Editorial essay: an extended, community focused, experiential framework for relationship marketing
Palmer, Adrian
;
Koenig-Lewis, Nicole
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10003819572
Saved in:
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