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Strategizing for premium positioning : the case of hotel grandeur
Chowdhary, Rupal; Anand, Gunjan; Kapooria, Pallavi Joshi; … - In: South Asian journal of management : SAJM 28 (2021) 3, pp. 195-211
Persistent link: https://www.econbiz.de/10012792569
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When franchisee service affects demand : an application to the car radiator market and resale price maintenance
Kim, Tongil TI - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 101-121
Persistent link: https://www.econbiz.de/10012493747
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Socio-demographic characteristics and the level of importance that consumers attach to services offered in the passenger airline industry
Oyewole, Philemon - In: International journal of services and operations … 36 (2020) 2, pp. 204-227
Persistent link: https://www.econbiz.de/10012256778
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Influential factors of foreign exchange services marketing with trust mediator role in Iranian international banking industry
Shirvani, Milad - In: International journal of business innovation and … 22 (2020) 2, pp. 229-242
Persistent link: https://www.econbiz.de/10012250911
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An empirical investigation of the impact of commitment and trust on internal marketing
Ng, Eric; Fang, Wei-Ta; Lien, Ching-Yu - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 35-53
Persistent link: https://www.econbiz.de/10011633596
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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 33 (2016) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
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Regional competition in the international market for services : a shift-share analysis
Oyewole, Philemon - In: Journal of global marketing 29 (2016) 1/5, pp. 3-14
Persistent link: https://www.econbiz.de/10011653852
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Advanced sales and competition in a service industry
Carreras-Simó, Miquel - In: International journal of revenue management : IJRM 9 (2016) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011607664
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Is obsession with data and analytics making future marketers analytical researchers? : a conceptual customer relationship marketing model for customized marketing education
Kaur, Gunjeet - In: Journal of education for business 94 (2019) 8, pp. 569-575
Persistent link: https://www.econbiz.de/10012201291