Similar Search Results

Study on consumer perception & brand loyalty towards Hyundai in Vijayawada

Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394

Persistent link: https://www.econbiz.de/10011560913

Enhancing customer relationships with retail service brands : the role of customer engagement

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of service management 27 (2016) 2, pp. 170-193

Persistent link: https://www.econbiz.de/10011565134

Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA

Huber, Frank; Meyer, Frederik; Stickdorn, Ute - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009512888

Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity

Lu, Jinzhao; Xu, Yingjiao - In: The journal of product & brand management 24 (2015) 4, pp. 349-364

Persistent link: https://www.econbiz.de/10011407195

What do customers get and give in return for loyalty program membership?

So, Jing Theng; Danaher, Tracey; Gupta, Samir - In: Australasian marketing journal 23 (2015) 3, pp. 196-206

Persistent link: https://www.econbiz.de/10011383305

Markenloyalität im Premiumsegment des Automobilmarkts : Determinanten und Wirkungsbeziehungen

Großkurth, Bernd - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002191522

The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market

Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686

Persistent link: https://www.econbiz.de/10010234738

Loyalty towards telco service providers : the fundamental role of consumer brand engagement

Say Keat Ooi; Yeap, Jasmine A. L.; Low, Zoann - In: European business review 34 (2022) 1, pp. 85-102

Persistent link: https://www.econbiz.de/10013164648

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to offline brand experience, online brand experience is broken down into sensory, affective, cognitive, behavioral and relational elements of brand experience. Although online brand...

Persistent link: https://www.econbiz.de/10012911061

Forerunners and outcomes of brand loyalty : a study of young consumers in Pakistan

Raza, Aleem; Akram, Mubasher; Asif, Muhammad - In: The journal of business and economic studies 25 (2021) 2, pp. 29-45

young consumers of national brands by adopting convenience sampling technique. Structured Equation Modeling was used to …

Persistent link: https://www.econbiz.de/10012938842

A service of the

zbw