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The impact of perceived hidden inflation on service quality-customer brand loyalty : mobile phone service in Taiwan

Liu, Sheng-Wen - In: International journal of strategic change management : IJSCM 7 (2018) 2, pp. 160-173

Persistent link: https://www.econbiz.de/10012252155

Effects of brand experience on brand loyalty in fashion retail business

Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88

Persistent link: https://www.econbiz.de/10011647750

Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm

Giovanis, Apostolos N.; Zondiros, Dimitris; Tomaras, Petros - In: International journal of internet marketing and … 10 (2016) 3, pp. 186-206

Persistent link: https://www.econbiz.de/10011665139

Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty

Bapat, Dhananjay; Thanigan, Jayanthi - In: Global business review 17 (2016) 6, pp. 1357-1372

Persistent link: https://www.econbiz.de/10011665165

Relationship between the brand identity with brand loyalty due to the mediating role of perceived value

Abedi, Reza; Azma, Fereydoon - In: Dutch journal of finance and management 3 (2019) 1/59, pp. 1-5

The aim of present study was to investigate the relationship between brand identity with brand loyalty regard to the mediating role of perceived value of the brand, brand trust, and customer satisfaction of brand. The research method was descriptive/monitoring -correlation type. The population...

Persistent link: https://www.econbiz.de/10012063114

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

Persistent link: https://www.econbiz.de/10011918364

Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective

Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513

Persistent link: https://www.econbiz.de/10011919919

The path to brand loyalty in the beer market

Augusto, Mário Gomes; Torres, Pedro Marcelo - In: International journal of entrepreneurship and small business 32 (2017) 3, pp. 287-298

Persistent link: https://www.econbiz.de/10011859205

Building brand loyalty : an application of expectation confirmation model in mobile social commerce

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 806-825

The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention and user satisfaction on brand loyalty (BL). Also, this...

Persistent link: https://www.econbiz.de/10012153426

Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand

Fu, Xiaoxiao; Kang, Juhee; Tasci, Asli - In: Journal of travel and tourism marketing 34 (2017) 9, pp. 1261-1273

Persistent link: https://www.econbiz.de/10011759016