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Purpose – The purpose of this article is to review the emerging literature of services business markets (SBMs) from 1974 to 2007 and analyse main themes that indicate the development of the literature. It also aims to provide an introduction to the special issue on services...
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Purpose – Business services have an important role in the development of global knowledge‐base economy. This is particularly clear in the field of ICT services where business customers are requiring an increasing amount of complex services in order to support their utilization of advanced...
Persistent link: https://www.econbiz.de/10014905158
Purpose – The purpose of the paper is to examine shifts in sales organizations utilized to sell services to business‐to‐business customers. The paper also examines the changes expected in personal selling and sales management. Design/methodology/approach – Extant academic literature and...
Persistent link: https://www.econbiz.de/10014905160
Purpose – The purpose of this article is to investigate trust in financial services business markets. Design/methodology/approach – The article provides qualitative research, based on 147 in‐depth interviews with corporate bankers and their clients. Findings – The article finds that...
Persistent link: https://www.econbiz.de/10014905161
Purpose – The objectives of this paper are twofold: to add to the debate regarding conceptualisation and operationalisation of value within a professional service domain, and to contribute to the relatively sparse literature dealing with the functional relationship between determinants and...
Persistent link: https://www.econbiz.de/10014905162
Purpose – The purpose of this article is to explore the possible negative asymmetric effects in the impact of service quality on the satisfaction and retention of different customer segments in a professional business services context. Negative asymmetry means that a lower than average service...
Persistent link: https://www.econbiz.de/10014905163