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From customer loyalty to social advocacy
Keylock, Matthew; Faulds, Malcolm - In: Journal of direct, data and digital marketing practice … 14 (2012/13) 2, pp. 160-165
Persistent link: https://www.econbiz.de/10009684867
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Customer loyalty programs : are they profitable?
Singh, Siddharth S.; Jain, Dipak; Krishnan, Trichy V. - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig - 2000
Persistent link: https://www.econbiz.de/10011479612
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig; Middlebrooks, Arthur - 2000
Persistent link: https://www.econbiz.de/10001350452
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Customer retention system
Eisenächer, Harald W.; Hilverkus, Sascia - In: Manual of international marketing, (pp. 533-549). 2006
Persistent link: https://www.econbiz.de/10003368635
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Integrated customer retention
Kanis, Martin; Henze, Kathrin - In: Manual of international marketing, (pp. 575-584). 2006
Persistent link: https://www.econbiz.de/10003368639
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Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina; Eggert, Andreas; Helm, Sabrina V.; Tax, … - In: Journal of marketing 77 (2013) 4, pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
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The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy; Melanthiou, Yioula - In: The synergy of business theory and practice : advancing …, (pp. 239-260). 2019
Persistent link: https://www.econbiz.de/10012105754
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Applying transactional NPS for customer journey insight : case experiences and lessons learned
Følstad, Asbjørn; Kvale, Knut - In: Services marketing quarterly 39 (2018) 3, pp. 208-224
Persistent link: https://www.econbiz.de/10011940194
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Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program
Aluri, Ajay; Price, Bradley S.; McIntyre, Nancy - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 1, pp. 78-100
Persistent link: https://www.econbiz.de/10011997139