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Integrating theory in co-design : an abductive approach
Hurley, Erin; Dietrich, Timo; Rundle-Thiele, Sharyn - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10012668404
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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Maintaining or changing a drinking behavior? : GOKA's short-term outcomes
Rundle-Thiele, Sharyn; Schuster, Lisa; Dietrich, Timo; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10011373098
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The Use of Financial Incentives to Prevent Undesirable Behaviors
de Walque, Damien - 2018
behaviors, in domains as varied as HIV/AIDS, drugs, alcohol, smoking, obesity, or early marriage prevention. This paper presents …
Persistent link: https://www.econbiz.de/10012920129
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The use of financial incentives to prevent undesirable behaviors
De Walque, Damien - 2018
behaviors, in domains as varied as HIV/AIDS, drugs, alcohol, smoking, obesity, or early marriage prevention. This paper presents …
Persistent link: https://www.econbiz.de/10011871255
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Effect of alcohol ad content regulations on young people : a multi-method study
Diouf, Jacques François; Lacoste-Badie, Sophie; … - In: Journal of social marketing : JSOCM 13 (2023) 2, pp. 323-339
Persistent link: https://www.econbiz.de/10014311936
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Co-designing social marketing programs with "bottom of the pyramid" citizens
Schmidtke, David; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: International journal of market research 63 (2021) 1, pp. 86-105
Persistent link: https://www.econbiz.de/10012426482
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Seeing through a glass onion : broadening and deepening formative research in social marketing through a mixed methods approach
Carins, Julia E.; Rundle-Thiele, Sharyn R.; Fidock, … - In: Journal of marketing management : MM 32 (2016) 11/12, pp. 1083-1102
Persistent link: https://www.econbiz.de/10011610938
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A quantitative approach to segmentation for prescription drug safety programs
Lefebvre, R. Craig; McCormack, Lauren; Taylor, Olivia; … - In: Journal of Social Marketing 6 (2016) 4, pp. 335-360
Purpose The aim of this paper is to enhance the effectiveness of pharmacovigilance programs that provide information about medical products to benefit consumers, aid health care professional’s decision-making and improve community health. This research sought to determine whether distinct...
Persistent link: https://www.econbiz.de/10014907198
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Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local social marketing campaign within a regional and rural Australian setting
Loton, Carolyn; Neal, Melissa - In: Broadening cultural horizons in social marketing : …, (pp. 125-152). 2021
Persistent link: https://www.econbiz.de/10012317864