The trend towards internationalisation in many service industries has increased the need for both managers and … and managers can assess the potential impact of these international measurement issues. Existing cross‐cultural service …

This study attempted to empirically test a debatable hypothesis that globalization entails homogenization in consumers … of globalization.  …

cultural content on web sites from China, India, Japan and the US. Findings – The results indicate that local web sites of … India, China, Japan and US not only reflect cultural values of the country of their origin, but also seem to differ …

trends of globalization and multiculturalism make it increasingly important to develop a deeper understanding of culture and …

Purpose – The ultimate purpose of this paper it to encourage international business scholars and managers to pay more … arena. Research limitations/implications – A six‐step process is developed to assist marketing researchers and managers in … developing social time sensitive marketing strategies. Researchers and managers must be aware of the differences in social time …

international managers into when (i.e. product categories) and where (i.e. locations) marketing strategies could be standardized … customs. The results further imply that globalization takes on many forms throughout the world.  …