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An analysis and visualization methodology for identifying and testing market structure
France, Stephen L.; Ghose, Sanjoy - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 182-197
Persistent link: https://www.econbiz.de/10011437863
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Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
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Bank selection process and market segmentation : evidence from Indian exporting SMEs
Kaur, Manpreet - In: Vision : the journal of business perspective 19 (2015) 2, pp. 79-88
Persistent link: https://www.econbiz.de/10011487803
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Customer segmentation of freight forwarders and impacts on the competitive positioning of ocean carriers in the Taiwan-southern China trade lane
Wen, Chieh-Hua; Lin, Wei-Wei - In: Maritime policy and management : MPM 43 (2016) 3/4, pp. 420-435
Persistent link: https://www.econbiz.de/10011491301
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Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong; Lee, Jinhee - In: Journal of promotion management : JPM 20 (2014) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
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Consumption of organic food products : an emerging market perspective
Sondhi, Neena - In: International journal of management practice : IJMP 10 (2017) 1, pp. 30-48
Persistent link: https://www.econbiz.de/10011723465
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Segmenting young Indian impulsive shoppers
Prashar, Sanjeev; Parsad, Chandan; Vijay, T. Sai - In: Journal of international consumer marketing 29 (2017) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
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Online grocery shoppers according to their typical shopping style : a cluster analysis
Eriksson, Niklas; Stenius, Minna - In: Journal of food products marketing : innovations in … 30 (2024) 2, pp. 48-65
Persistent link: https://www.econbiz.de/10014513548
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Motive-based taxonomy of professional softball fans : a segmentation study
Mumcu, Ceyda; Lough, Nancy; Coyner, Michelle - In: International journal of sport management and marketing … 22 (2022) 3/4, pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
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Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari; Braunstein-Minkove, Jessica R.; Choi, Moonhoon - In: International journal of sport management and marketing … 23 (2023) 4, pp. 290-309
Persistent link: https://www.econbiz.de/10014311057