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11
Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond
;
Capella, Michael L.
;
Kozup, John C.
- In:
Cross-cultural buyer behavior
,
(pp. 9-30)
.
2007
Persistent link: https://www.econbiz.de/10003478095
Saved in:
12
Service worker burnout and turnover intentions : roles of person-job fit, servant leadership, and customer orientation
Babakus, Emin
;
Yavas, Ugur
;
Ashill, Nicholas J.
- In:
Services marketing quarterly
32
(
2011
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10008902032
Saved in:
13
Fine tuning market oriented practices
Gray, Brendan J.
- In:
Business horizons
53
(
2010
)
4
,
pp. 371-383
Persistent link: https://www.econbiz.de/10003989581
Saved in:
14
Helping bank customers switch : a case study
Matthews, Claire
;
Murray, David
- In:
Journal of financial services marketing : JFSM
11
(
2006/07
)
4
,
pp. 360-369
Persistent link: https://www.econbiz.de/10003501377
Saved in:
15
Political advertising and the demonstration of market orientation
Robinson, Claire
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 451-459
Persistent link: https://www.econbiz.de/10008650069
Saved in:
16
Does buyer-seller similarity affect buyer satisfaction with the seller firm?
Gaur, Sanjaya Singh
;
Herjanto, Halimin
;
Bathula, Hanoku
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 315-335
Persistent link: https://www.econbiz.de/10009571533
Saved in:
17
Trust and commitment within franchise systems : an Australian and New Zealand perspective
Wright, Owen
;
Grace, Anthony
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 486-500
Persistent link: https://www.econbiz.de/10009382067
Saved in:
18
Understanding preferences for motion pictures
Gazley, Aaron
;
Clark, Gemma
;
Sinha, Ashish
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 854-861
Persistent link: https://www.econbiz.de/10009228998
Saved in:
19
The impact of hospital customer orientation on burnout of public hospital service workers in New Zealand
Rod, Michel
;
Ashill, Nicholas
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 189-208
Persistent link: https://www.econbiz.de/10011300905
Saved in:
20
Customer value co-creation within partnership models of health care : an examination of the New Zealand Midwifery Partnership Model
Krisjanous, Jayne
;
Maude, Robyn
- In:
Australasian marketing journal
22
(
2014
)
3
,
pp. 230-237
Persistent link: https://www.econbiz.de/10010427959
Saved in:
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