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Relevant marketing geography:...
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Relationship marketing
26,356
Beziehungsmarketing
25,568
Marketing management
16,355
Marketingmanagement
16,326
Consumer behaviour
11,253
Konsumentenverhalten
11,043
Social capital
9,486
Sozialkapital
8,298
Customer satisfaction
5,632
Kundenzufriedenheit
5,548
Theorie
5,157
Theory
5,135
Service quality
4,069
Dienstleistungsqualität
4,033
Marketing
4,009
Deutschland
3,934
Germany
3,901
Brand management
3,826
Markenführung
3,741
Social Web
2,931
Social web
2,930
social capital
2,758
USA
2,675
Online-Marketing
2,630
Internet marketing
2,603
Lieferantenmanagement
2,603
Supplier relationship management
2,603
United States
2,579
Vertrauen
2,460
Brand image
2,420
Confidence
2,415
Markenimage
2,396
Innovation
2,248
Electronic Commerce
2,059
E-commerce
1,993
Unternehmenserfolg
1,959
Firm performance
1,944
Soziales Netzwerk
1,766
Marketing strategy
1,724
Brand
1,704
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Online availability
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Undetermined
18,275
Free
9,978
Type of publication
All
Article
37,831
Book / Working Paper
18,406
Journal
81
Other
63
Type of publication (narrower categories)
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Article in journal
26,656
Aufsatz in Zeitschrift
26,656
Aufsatz im Buch
6,213
Book section
6,213
Graue Literatur
3,465
Non-commercial literature
3,465
Working Paper
2,711
Hochschulschrift
2,704
Arbeitspapier
2,276
Thesis
2,265
research-article
1,750
Collection of articles of several authors
1,392
Sammelwerk
1,392
Case study
931
Fallstudie
931
Lehrbuch
818
Aufsatzsammlung
805
Textbook
702
Bibliografie enthalten
669
Bibliography included
669
Ratgeber
374
Guidebook
350
Konferenzschrift
335
Conference paper
294
Konferenzbeitrag
294
conceptual-paper
246
review-article
236
Conference proceedings
231
Article
192
Reprint
183
case-report
179
review
166
Handbook
164
Handbuch
164
non-article
131
Glossar enthalten
120
Glossary included
120
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117
Sammlung
117
viewpoint
85
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English
43,872
German
9,104
Undetermined
2,785
French
161
Polish
144
Spanish
119
Italian
92
Russian
63
Hungarian
26
Dutch
21
Swedish
20
Portuguese
18
Romanian
18
Lithuanian
16
Ukrainian
16
Czech
9
Danish
6
Bulgarian
5
Slovak
4
Serbian
4
Croatian
3
Slovenian
3
Turkish
3
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2
Kazakh
2
Norwegian
2
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1
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Indonesian
1
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1
Macedonian
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Author
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Sabatini, Fabio
192
Bruhn, Manfred
179
Homburg, Christian
154
Kumar, V.
103
Kotler, Philip
102
Meffert, Heribert
77
Torgler, Benno
74
Huber, Frank
73
Bauer, Hans H.
72
Sheth, Jagdish N.
68
Yamamura, Eiji
67
Herrmann, Andreas
65
Wiedmann, Klaus-Peter
62
Verhoef, Peter C.
61
Sarracino, Francesco
57
Vrontis, Demetris
57
Pepels, Werner
55
Han, Heesup
54
Hollebeek, Linda D.
53
Krafft, Manfred
52
Palmatier, Robert W.
52
Kleinaltenkamp, Michael
48
Piller, Frank T.
48
Stauss, Bernd
47
Grönroos, Christian
45
Mattila, Anna S.
45
Tomczak, Torsten
45
Esch, Franz-Rudolf
43
Antoci, Angelo
42
Albers, Sönke
41
Bjørnskov, Christian
41
Svensson, Göran
41
Gil Saura, Irene
40
Helliwell, John F.
40
Keller, Kevin Lane
40
Belz, Christian
39
Kirchgeorg, Manfred
39
Lindgreen, Adam
39
Thaichon, Park
39
Diller, Hermann
38
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
218
Springer Fachmedien Wiesbaden
119
National Bureau of Economic Research
65
American Marketing Association
59
EconWPA
47
eSocialSciences
40
Institute for the Study of Labor (IZA)
38
C.E.P.R. Discussion Papers
33
IGI Global
30
Université Paris-Dauphine (Paris IX)
26
Books on Demand GmbH <Norderstedt>
25
Edward Elgar Publishing
24
European Association of Agricultural Economists - EAAE
24
Fondazione ENI Enrico Mattei (FEEM)
22
HAL
22
Economics Research, World Bank Group
21
Fördergesellschaft Marketing an der Universität Augsburg
19
Inter-American Development Bank
19
International Food Policy Research Institute (IFPRI)
18
OECD
18
Verlag Franz Vahlen
16
European Society for Opinion and Marketing Research
15
Haufe-Lexware GmbH & Co. KG
15
Verlag Dr. Kovač
15
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
14
Dipartimento di Economia Politica e Statistics, Facoltà di Economia "Richard M. Goodwin"
13
Associazione Italiana per la Cultura della Cooperazione e del Non Profit - AICCON
12
De Gruyter Oldenbourg
12
Information Resources Management Association
12
Institute of Social Studies (ISS)
12
Nationalökonomisk Institut, Institut for Økonomi
12
Center for Research in Economics, Management and the Arts (CREMA)
11
Fachhochschule Reutlingen / European School of Business
11
Harvard Graduate School of Business Administration
11
CESifo
10
Erasmus Research Institute of Management
10
International Association of Agricultural Economists - IAAE
10
London School of Economics (LSE)
10
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Published in...
All
Journal of business research : JBR
1,017
Industrial marketing management : the international journal for industrial and high-tech firms
657
Journal of retailing and consumer services
646
SpringerLink / Bücher
442
Journal of strategic marketing
342
International journal of hospitality management
332
European Journal of Marketing
321
The journal of business & industrial marketing
305
Journal of the Academy of Marketing Science
273
The journal of services marketing
236
Journal of marketing
217
MPRA Paper
215
Strategic Direction
213
European journal of marketing : EJM
212
The service industries journal
209
Journal of marketing management : MM
200
Marketing Intelligence & Planning
189
Marketing intelligence & planning
189
Journal of Consumer Marketing
183
Journal of Business & Industrial Marketing
174
Gabler Edition Wissenschaft
170
The journal of brand management : an international journal
164
International journal of electronic customer relationship management : IJECRM
153
Tourism management : research, policies, practice
150
Asia Pacific journal of marketing and logistics
148
Europäische Hochschulschriften / 5
145
The journal of product & brand management
143
Psychology & marketing
141
Cogent business & management
139
Journal of marketing communications
137
International Journal of Bank Marketing
136
International journal of contemporary hospitality management
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
134
Journal of travel and tourism marketing
134
Journal of retailing
130
Journal of Services Marketing
128
Journal of hospitality marketing & management
127
Journal of service management
124
Journal of service research : JSR
120
Journal of business ethics : JOBE
118
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Source
All
ECONIS (ZBW)
49,151
RePEc
3,216
Other ZBW resources
2,851
EconStor
691
USB Cologne (EcoSocSci)
220
BASE
212
ArchiDok
20
USB Cologne (business full texts)
19
OLC EcoSci
1
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71
How relationship quality, service quality, and value affect the intention to purchase IT/IS outsourcing services
Wei, Chung-Lun
- In:
Information systems management
39
(
2022
)
3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10013357465
Saved in:
72
"Mo" together or alone? : investigating the role of fundraisers' networks in online peer-to-peer fundraising
Priante, Anna
;
Ehrenhard, Michel L.
;
Broek, Tijs van den
; …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10013391996
Saved in:
73
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
74
Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina
;
Simmons, Geoffrey
;
Armstrong, Gillian
- In:
International small business journal : researching …
33
(
2015
)
4
,
pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
Saved in:
75
Marketing strategies in the wireless telecommunications market : a customers' perception
Chatzoglou, Prodromos D.
;
Gournas, Dionysios I.
- In:
International journal of decision sciences, risk and …
5
(
2013/14
)
4
,
pp. 398-420
Persistent link: https://www.econbiz.de/10011346983
Saved in:
76
Strategic loyalty reward in dynamic price discrimination
Caillaud, Bernard
;
De Nijs, Romain
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 725-742
Persistent link: https://www.econbiz.de/10010468398
Saved in:
77
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
78
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der
;
Lugt, Remko van der
;
Lille, …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
Saved in:
79
Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav
;
Budic, Hrvoje
;
Pismis, Vjekoslav
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
60
(
2013
)
1
,
pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
Saved in:
80
Marketing of an academic program : case study of an engineering program
Kuzior, Aleksandra
;
Grebski, Michalene
;
Grebski, Wes
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10013093230
Saved in:
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