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The impact of the COVID-19 pandemic on grocery shopper behaviour : analysis of shopper behaviour change using store transaction data

Boyle, Paul; Bond, Raymond; Martinez Carracedo, Jorge; … - In: Journal of consumer behaviour 21 (2022) 2, pp. 259-271

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E-commerce adoption and small business in the global marketplace : tools for optimization

Simmons, Geoff (contributor); Thomas, Brychan (contributor) - 2010

This book focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and...

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Managing i-branding to create brand equity

Simmons, Geoff; Thomas, Brychan; Truong, Yann - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1260-1285

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Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance

Didonet, Simone Regina; Fearne, Andrew P.; Simmons, Geoffrey - In: International small business journal : ISBJ 38 (2020) 2, pp. 90-110

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Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory

Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629

Persistent link: https://www.econbiz.de/10014631364

Managing i-branding to create brand equity

Simmons, Geoff; Thomas, Brychan; Truong, Yann - In: European journal of marketing : EJM 44 (2010) 9, pp. 1260-1286

Persistent link: https://www.econbiz.de/10008451061

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Simmons, Geoff; Thomas, Brychan; Truong, Yann - In: European journal of marketing : EJM 44 (2010) 9, pp. 1260-1286

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Innovation and Pet Food SMEs in the United Kingdom

Thomas, Brychan; Simmons, Geoff; Packham, Gary; Miller, … - In: Journal of food products marketing 17 (2011) 1, pp. 46-65

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Perceived intrusiveness in digital advertising: strategic marketing implications

Truong, Yann; Simmons, Geoff - In: Journal of strategic marketing 18 (2010) 3, pp. 239-257

Persistent link: https://www.econbiz.de/10008431874