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Image communication and competitive advantage
Miletić, Slavomir - In: Facta Universitatis / Series economics and organization … 7 (2010) 1, pp. 119-128
Persistent link: https://www.econbiz.de/10009375322
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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Customer values and CSR image in the banking industry
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10011298753
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Under the reputation umbrella : an integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational cultu...
Cian, Luca; Cervai, Sara - In: Corporate communications : an international journal 19 (2014) 2, pp. 182-199
Persistent link: https://www.econbiz.de/10010364735
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A fit perspective approach in linking corporate image and intention-to-apply
Wei, Yu-Chen; Chang, Chao-Ching; Lin, Liang-Yang; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2220-2225
Persistent link: https://www.econbiz.de/10011472187
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Voordt, Dorotheus Johannes van der - In: Facilities management and corporate real estate …, (pp. 86-103). 2017
Persistent link: https://www.econbiz.de/10011541540
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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi; Cornwell, T. Bettina - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
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Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv; Thorbjørnsen, Helge - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
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Image theory
Beach, Lee R.; Mitchell, Terence R. - In: Great minds in management : the process of theory …, (pp. 36-54). 2005
Persistent link: https://www.econbiz.de/10003140940