review in the 12 most used databases within corporate communication, organizational psychology, marketing, organizational …

Studies in the fields of marketing and corporate identity are at a crossroads. Changes in the structure of … development of a new domain of management science. This paper traces the development of brand thinking from both a marketing … application of this framework and a new marketing model to an initial pilot study.  …

The focus of ethics is on doing the right things in making business decisions by individuals and groups and social … marketing. In marketing the discussion is limited to ethical issues related to product, pricing promotion and society in Indian …

Marketing ethics and social responsibility are inherently controversial, and years of research continue to present … conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. This article … in favour of ethical marketing.  …

Financial‐ and growth‐oriented marketing objectives of traditional marketers have been criticized by marketing … ethicists, because these objectives may lead to socially irresponsible marketing practices. Marketing based on the quality … stakeholders. Shows how marketing managers can set marketing objectives based on the QOL concept to guide socially responsible …