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Identifying a set of line manager personas to guide new product introduction strategy

Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Strategy & Leadership 47 (2019) 4, pp. 34-42

Purpose: The purpose of this paper is to introduce a new strategic management tool – the reverse persona. In doing so, the methods, use and benefits documented from a case study with a global franchisee organization are presented. Design/methodology/approach: This tool was derived from...

Persistent link: https://www.econbiz.de/10012080279

Typologies and touchpoints : designing multi-channel digital strategies

Straker, Karla; Wrigley, Cara; Rosemann, Michael - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 110-128

Persistent link: https://www.econbiz.de/10011302389

Not just what they want, but why they want it : traditional market research to deep customer insights

Price, Rebecca Anne; Wrigley, Cara; Straker, Karla - In: Qualitative market research : an international journal 18 (2015) 2, pp. 230-248

Persistent link: https://www.econbiz.de/10011308602

The role of design in the future of digital channels : conceptual insights and future research directions

Straker, Karla; Wrigley, Cara; Rosemann, Michael - In: Journal of retailing and consumer services 26 (2015), pp. 133-140

Persistent link: https://www.econbiz.de/10011348312

Designing innovative business models with a framework that promotes experimentation

Wrigley, Cara; Straker, Karla - In: Strategy & leadership : a publication of Strategic … 44 (2016) 1, pp. 11-19

Persistent link: https://www.econbiz.de/10011530394

Designing an emotional strategy : strengthening digital channel engagements

Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346

Persistent link: https://www.econbiz.de/10011488399

The role of emotion in product, service and business model design

Straker, Karla; Wrigley, Cara - In: Journal of entrepreneurship, management and innovation … 11 (2015) 1, pp. 11-28

Persistent link: https://www.econbiz.de/10011500856

An approach to integrating market research with customer insights through the development of IoT products

Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255

Persistent link: https://www.econbiz.de/10012515187

Designing a dangerous unicorn : lessons from the Theranos case

Straker, Karla; Peel, Sean; Nusem, Erez; Wrigley, Cara - In: Business horizons 64 (2021) 4, pp. 525-536

Persistent link: https://www.econbiz.de/10012590517

Emotionally engaging customers in the digital age : the case study of "Burberry love"

Straker, Karla; Wrigley, Cara - In: Journal of fashion marketing and management 20 (2016) 3, pp. 276-299

Persistent link: https://www.econbiz.de/10011594906