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Generation Y's athlete role model perceptions on PWOM behaviour

Buksa, Ivan; Mitsis, Ann - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 337-347

Persistent link: https://www.econbiz.de/10009425038

Generation Y's athlete role model perceptions on PWOM behaviour

Buksa, Ivan; Mitsis, Ann - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 337-348

Persistent link: https://www.econbiz.de/10009803733

Antecedents to student-based brand equity : student brand loyalty and perceived quality in higher education

Mitsis, Ann - 2007

It is clear that postgraduate business students are becoming increasingly analytical in their course and university selection. MBA and other Master of Business students are more aware of the risks involved in choosing the right course and university to study at. For Australia the higher...

Persistent link: https://www.econbiz.de/10009481039

Do business students' culturally anchored values shape student-driven or teacher-driven learning style preferences?

Mitsis, Ann; Foley, Patrick W. - In: Journal of marketing education : JME 31 (2009) 3, pp. 240-252

Persistent link: https://www.econbiz.de/10003910705

Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia

Branigan, Elizabeth; Mitsis, Ann - In: International journal of nonprofit & voluntary sector … 19 (2014) 4, pp. 314-321

Persistent link: https://www.econbiz.de/10011378459

An empirical model of home internet service quality in Thailand

Thaichon, Paramaporn; Lobo, Antonio; Mitsis, Ann - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 190-210

Persistent link: https://www.econbiz.de/10010349451

Validating and extending the sport brand personality scale

Mitsis, Ann; Leckie, Civilai - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 203-221

Persistent link: https://www.econbiz.de/10011515416

Achieving customer loyalty through service excellence in internet industry

Thaichon, Paramaporn; Lobo, Antonio; Mitsis, Ann - In: International journal of quality and service sciences 6 (2014) 4, pp. 274-289

Persistent link: https://www.econbiz.de/10010469099

Do generational membership and psychographic characteristics influence positive word of mouth in a university context?

Mitsis, Ann; Foley, Patrick - In: Asian Academy of Management journal : AAMJ 17 (2012) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10009676040

Do Business Students' Culturally Anchored Values Shape Student-Driven or Teacher-Driven Learning Style Preferences?

Mitsis, Ann; Foley, Patrick W. - In: Journal of marketing education : JME 31 (2009) 3, pp. 240-252

Persistent link: https://www.econbiz.de/10008325842