Szwajca, Danuta - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 255-266
. Customers, in particular consumers, are one of the key groups of stakeholders who create the corporate reputation. Customers are … first of all creators of the corporate reputation as an "offeror" and "supplier" of value to buyers, as well as co …-creators of the company's reputation as a market player, employer, business partner or citizen, because their purchase decisions …
