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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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Using economic value communication to bend business-to-business buyers' value perceptions
Provines, Christopher D. - In: Innovation in pricing : contemporary theories and best …, (pp. 255-272). 2013
Persistent link: https://www.econbiz.de/10009628016
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Value co-creation : a review of literature and future research agenda
Saha, Victor; Goyal, Praveen; Jebarajakirthy, Charles - In: The journal of business & industrial marketing 37 (2022) 3, pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
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Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi; Ashok, Mona; Tan, Yin Leng - In: The service industries journal 42 (2022) 3/4, pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
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Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi; Parvinen, Petri; Martens, Jonas - In: Journal of business research : JBR 126 (2021), pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
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How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri; Keränen, Joona; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 87 (2020), pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
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Value creation character and value assessment responsibility
Johansson, Magnus; Olsson, Göran; Andersson, Linn - In: Journal of revenue and pricing management 16 (2017) 1, pp. 56-75
Persistent link: https://www.econbiz.de/10011631941
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What's in it for me? Capital, value and co-creation practices
Lombardo, Sebastiano; Cabiddu, Francesca - In: Industrial marketing management : the international … 61 (2017), pp. 155-169
Persistent link: https://www.econbiz.de/10011704337
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Toxic collaborations : co-destroying value in the B2B context
Cabiddu, Francesca; Moreno, Frau; Sebastiano, Lombardo - In: Journal of service research 22 (2019) 3, pp. 241-255
Persistent link: https://www.econbiz.de/10012126372
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Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri; Eggert, Andreas; Ulaga, Wolfgang; Haas, … - In: Industrial marketing management : the international … 66 (2017), pp. 42-55
Persistent link: https://www.econbiz.de/10011775966