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Special section on accounting and marketing perspectives of value creation in inter-firm collaboration in industrial markets

Kraus, Kalle (contributor) - In: Industrial marketing management : the international … 46 (2015), pp. 3-121

Persistent link: https://www.econbiz.de/10011286954

An integrated B2B guanxi model : a Taiwan perspective

Kuo, Min-Jon; Zhu, Dauw-Song; White, Louis P. - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 309-328

Persistent link: https://www.econbiz.de/10012312407

Service network value co-creation : defining the roles of the generic actor

Ekman, Peter; Raggio, Randle D.; Thompson, Steven M. - In: Industrial marketing management : the international … 56 (2016), pp. 51-62

Persistent link: https://www.econbiz.de/10011531229

Understanding value co-creation in complex services with many actors

Pinho, Nelson; Beirão, Gabriela; Patrício, Lia; Fisk, … - In: Journal of service management 25 (2014) 4, pp. 470-493

Persistent link: https://www.econbiz.de/10010405220

A new form of brand experience in online social networks : an empirical analysis

Yu, Xiaolei; Yuan, Chunlin; Kim, Juran; Wang, Shuman - In: Journal of business research : JBR 130 (2021), pp. 426-435

Persistent link: https://www.econbiz.de/10012544845

Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation

Shaykhzade, Fooziye; Alvandi, Mohsen - In: International journal of internet marketing and … 14 (2020) 3, pp. 258-274

Persistent link: https://www.econbiz.de/10012284808

Customer willingness to participate in value co-creation : the moderating effect of social ties (empirical study of automobile customers in Ghana)

Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Cogent business & management 6 (2019), pp. 1-14

Value co-creation as a social process involves the interactions and dialogues between stakeholders. As such, the social ties that stakeholders develop have the propensity to influence their level of interaction in a co-creation activity. In this study, we examine the effect of social ties on...

Persistent link: https://www.econbiz.de/10012112905

Using service logic to redefine exchange in terms of customer and supplier participation

Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932

Persistent link: https://www.econbiz.de/10010516678

Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 5-20

Persistent link: https://www.econbiz.de/10010378851

Provider and relational determinants of customer solution performance

Powers, Thomas L.; Sheng, Shibin; Li, Julie Juan - In: Industrial marketing management : the international … 56 (2016), pp. 14-23

Persistent link: https://www.econbiz.de/10011531222