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The value co-creation journey : a longitudinal process unfolding in a network through collaboration
Perna, Andrea; O'Toole, Thomas; Baraldi, Enrico; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 182-196
Persistent link: https://www.econbiz.de/10013538991
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The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale - In: Journal of business-to-business marketing 24 (2017) 3, pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
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Value propositions : a service ecosystems perspective
Frow, Pennie; McColl-Kennedy, Janet R.; Hilton, Toni; … - In: Marketing theory 14 (2014) 3, pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
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Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.; Maglio, Paul P. - In: Industrial marketing management : the international … 56 (2016), pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi; Duan, Keran; Zhao, Hongke; Zhao, Yuqing; … - In: Industrial marketing management : the international … 90 (2020), pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
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IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 69 (2018), pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
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Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran; Chatterjee, Sharmila C. - In: Journal of business research : JBR 175 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
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Co-creation of value in business-to-business services
Watanabe, Yoshiaki - In: International business and economics research journal 13 (2014) 6, pp. 1483-1498
Persistent link: https://www.econbiz.de/10011280177
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Towards a framework of customer value assessment in B2B markets : an exploratory study
Keränen, Joona; Jalkala, Anne - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1307-1317
Persistent link: https://www.econbiz.de/10010227751