Purpose: Growing awareness that value for the customer is created in relationship between the supplier and the customer has consequences for sales and marketing functions, and businesses are increasingly experimenting with new organisational approaches and solutions. The purpose of this paper is...

The adoption of service-dominant logic (SDL) suggests inter-organizational collaboration and interdependencies during the development of service. Thus, integrating resources is of essence. This paper promotes the value of various stakeholders in developing services. It discusses how to approach...

Service Economy markets are emerging globally as increasingly interconnected (Levitt, 1981), dynamic and continuously developing.A growing number of services in all production sectors can be detected, and the classical dichotomy between goods and services is disintegrating and losing...