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Supply chain coordination in a...
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Choi, Tsan-Ming
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86
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70
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68
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67
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65
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64
Chen, Jing
62
Eisend, Martin
62
Hartmann, Evi
58
Madhani, Pankaj M.
58
Sethi, Suresh
57
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56
Christopher, Martin
55
Lasch, Rainer
55
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54
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Min, Ho-key
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680
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659
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Omega : the international journal of management science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of retailing and consumer services
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International Journal of Physical Distribution & Logistics Management
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Journal of marketing communications
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Journal of purchasing and supply management
266
Production and operations management : an international journal of the Production and Operations Management Society
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Springer eBook Collection
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International journal of physical distribution & logistics management : IJPD & LM
241
International journal of internet marketing and advertising : IJIMA
233
Manufacturing & service operations management : M & SOM
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Logistics
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Journal of operations management
226
International journal of procurement management
224
International journal of logistics systems and management : IJLSM
204
The International Journal of Logistics Management
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International Journal of Operations & Production Management
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NBER working paper series
182
Technological forecasting & social change : an international journal
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Journal of promotion management : JPM
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1
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10
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date (oldest first)
1
Cooperative
advertising
for competing manufacturers : the impact of long-term promotional effects
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
International journal of production economics
184
(
2017
),
pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
Saved in:
2
Co-op supply chains with a local media company : models and analysis
Gou, Qinglong
;
Shao, Jing
;
Wang, Xin
;
Yu, Lili
- In:
Transportation research / E : an international journal
136
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012233633
Saved in:
3
Mobile ad
fraud
: empirical patterns in publisher and
advertising
campaign data
Liang, Yitian
;
Chen, Xinlei
;
Chen, Yuxin
;
Xiao, Ping
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10015057436
Saved in:
4
Advertising
fee as a new supply chain coordination approach between hotels and online travel agencies
Chen, Chi-Jen
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2422-2441
Persistent link: https://www.econbiz.de/10015053497
Saved in:
5
Coordination through cooperative
advertising
in a two-period consumer electronics supply chain
He, Yi
;
Wang, Hang
;
Guo, Qiang
;
Xu, Qingyun
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 179-188
Persistent link: https://www.econbiz.de/10012114152
Saved in:
6
Cooperative search
advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
7
A strategic study on dynamic investment of online
advertising
in two-echelon supply chain disturbed by the spillover effect
Zhou, Huini
;
Wu, Peng
;
Tan, Yong
- In:
International journal of logistics : research and …
27
(
2024
)
5
,
pp. 604-648
Persistent link: https://www.econbiz.de/10014553987
Saved in:
8
Cooperative
advertising
in a distribution channel with fairness concerns
Yang, Jing
;
Xie, Jinxing
;
Deng, Xiaoxue
;
Xiong, Huachun
- In:
European journal of operational research : EJOR
227
(
2013
)
2
,
pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
Saved in:
9
On the impact of
advertising
initiatives in supply chains
Zhang, Wenqing
;
Li, Shanling
;
Zhang, Dan
;
Hou, Wenhua
- In:
European journal of operational research : EJOR
234
(
2014
)
1
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010247358
Saved in:
10
Information acquisition with
advertising
threshold effect under manufacturer encroachment in a supply chain
Huang, Song
;
Zhang, Xianmei
;
Chen, Shuting
- In:
Transportation research / E : an international journal
153
(
2021
),
pp. 1-31
Persistent link: https://www.econbiz.de/10013209976
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