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119
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105
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103
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101
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97
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96
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95
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88
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86
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85
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84
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83
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83
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82
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81
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79
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78
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76
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73
Paul, Justin
73
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71
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71
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71
Meffert, Heribert
71
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71
Septianto, Felix
71
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70
Laroche, Michel
70
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69
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Springer eBook Collection
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Journal of international consumer marketing
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Discussion paper series / IZA
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BASE
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10
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date (oldest first)
1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
3
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Saved in:
4
Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
Saved in:
5
The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood
;
Mabkhot, Hashed Ahmad
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10013353220
Saved in:
6
Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.
;
Roberts-Lombard, M.
- In:
African journal of business and economic research : AJBER
17
(
2022
)
2
,
pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
Saved in:
7
Effects of brand experience, trust and satisfaction on building brand loyalty in Nepalese commercial
Shrestha, Suvam
- In:
Nepalese journal of economics : a publication of …
7
(
2022
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10014294147
Saved in:
8
Brand trust : scale development and validation
Koschate-Fischer, Nicole
;
Gärtner, Susanne
- In:
Schmalenbach business review : sbr
67
(
2015
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10010513459
Saved in:
9
An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi
;
Batra, Rajeev
;
Peng, Siqing
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
Saved in:
10
The influence of brand image on purchase behaviour through brand trust
Fianto, Achmad Yanu Alif
;
Hadiwidjojo, Djumilah
; …
- In:
Inventi impact: retailing & consumer services
(
2015
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10011377380
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