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Superior customer value : stra...
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Kundenwert
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Marktsegmentierung
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Weinstein, Art
36
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6
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Journal of strategic marketing
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Marketing intelligence & planning
4
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3
International journal of business innovation and research
2
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2
Marketing Intelligence & Planning
2
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ECONIS (ZBW)
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1
Superior customer value : strategies for winning and retaining customers
Weinstein, Art
-
2012
-
3rd ed
Persistent link: https://www.econbiz.de/10009525475
Saved in:
2
Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
Saved in:
3
Segmenting technology markets: applying the nested approach
Weinstein, Art
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 672-686
Persistent link: https://www.econbiz.de/10009384737
Saved in:
4
Defining your market : winning strategies for high-tech, industrial, and service firms
Weinstein, Art
-
1998
Persistent link: https://www.econbiz.de/10004037797
Saved in:
5
Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behavior
Weinstein, Art
-
1994
-
Rev. ed.
Persistent link: https://www.econbiz.de/10004185630
Saved in:
6
Handbook of market segmentation : strategic targeting for business and technology firms
Weinstein, Art
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004799786
Saved in:
7
Creating superior customer value in the now economy
Weinstein, Art
- In:
Journal of creating value
6
(
2020
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014580390
Saved in:
8
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
9
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
10
Handbook of market segmentation : strategic targeting for business and technology firms
Weinstein, Art
-
2004
-
3rd ed.
Persistent link: https://www.econbiz.de/10013531630
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