An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model
Year of publication: |
1992
|
---|---|
Authors: | Gruca, Thomas S. ; Kumar, K. Ravi ; Sudharshan, D. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 11.1992, 4, p. 348-358
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | defensive marketing strategy | competitive strategy | game theory |
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