Are virtual markets efficient predictors of new product success? : the case of the Hollywood Stock Exchange
Year of publication: |
2011
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Authors: | Karniouchina, Ekaterina V. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 4, p. 470-484
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Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Spieltheorie | Game theory |
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