Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children
Karine M. Charry and Nathalie T. M. Demoulin
| Year of publication: |
2012
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|---|---|
| Authors: | Charry, Karine M. ; Demoulin, Nathalie T. M. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 4, p. 773-794
|
| Subject: | Social Marketing | Social marketing | Ernährungsverhalten | Eating habit | Kinder | Children | Werbeplanung | Advertising planning | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009674966