Business & marketing across cultures
Year of publication: |
2023
|
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Authors: | Lee, Julie Anne ; Usunier, Jean-Claude ; Taras, Vasyl |
Publisher: |
Los Angeles : SAGE Publishing |
Subject: | Kulturelle Identität | Cultural identity | Interkulturelle Beziehungen | Cross-cultural relations | Interkulturelles Management | Cross-cultural management | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Geschäftsmodell | Business model |
Description of contents: | Table of Contents [gbv.de] |
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Meanings and messages : intercultural business communication
Askehave, Inger, (2006)
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Effect of globalization on multicultural consumer behavior
Manrai, Lalita A., (2015)
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Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine, (2015)
- More ...
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Usunier, Jean-Claude, (2013)
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Usunier, Jean-Claude, (2009)
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Usunier, Jean-Claude, (2005)
- More ...