Buying Free Rewards : The Impact of a Points-Plus-Cash Promotion on Purchase and Reward Redemption
Year of publication: |
2019
|
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Authors: | Montoya, Ricardo |
Other Persons: | Flores, Constanza (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Vergütungssystem | Compensation system | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Beschaffung | Procurement | Leistungsentgelt | Performance pay |
Extent: | 1 Online-Ressource (17 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 14, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.2906756 [DOI] |
Classification: | M31 - Marketing ; D12 - Consumer Economics: Empirical Analysis |
Source: | ECONIS - Online Catalogue of the ZBW |
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