Contemporary selling : building relationships, creating value
Mark W. Johnston and Greg W. Marshall
| Alternative title: | Relationship selling |
|---|---|
| Year of publication: |
2013 ; 4. ed.
|
| Authors: | Johnston, Mark W. ; Marshall, Greg W. |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 411 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Includes Internet access. - Previous edition: published as Relationship selling. New York: McGraw-Hill Higher Education, 2009. - Includes bibliographical references and index Erscheint: 01. April 2013 |
| ISBN: | 978-0-415-52349-3 ; 978-0-415-52350-9 ; 978-0-203-12096-5 ; 978-1-136-32440-6 ; 978-1-136-32441-3 ; 978-1-136-32443-7 ; 978-1-136-32445-1 ; 978-1-136-32446-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009743103