Contemporary views on marketing practice
[based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign.Urbana, May 23-25, 1985]. Ed. by Gary L. Frazier ...
| Year of publication: |
1987
|
|---|---|
| Other Persons: | Frazier, Gary L. (contributor) |
| Institutions: | Stellner Symposium on Theories of Marketing Practice <1, 1985, Urbana, Ill.> (contributor) |
| Publisher: |
Lexington, Mass. [u.a.] : Lexington Books |
| Subject: | Marketing | Kongress | Champaign <Ill., 1985> |
| Extent: | VI, 282 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 0-669-15120-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004746279