Culture's impact on consumer complaining responses to embarrassing service failure
Year of publication: |
2013
|
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Authors: | Wan, Lisa C. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 3, p. 298-305
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Subject: | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | China |
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