Digital marketing excellence : planning, optimizing and integrating online marketing
Year of publication: |
2023 ; Sixth edition
|
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Authors: | Chaffey, Dave ; Smith, Paul R. |
Publisher: |
2022: Milton Park, Abingdon, Oxon : Routledge |
Subject: | Online-Marketing | Internet marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxxvi, 638 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-367-44401-3 ; 978-0-367-44475-4 ; 978-1-003-00949-8 |
Other identifiers: | 10.4324/9781003009498 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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Handelsmarketing und electronic commerce im Internet
Fritz, Wolfgang, (1998)
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Principles of internet marketing
Hanson, Ward, (2000)
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Internet marketing : strategy, implementation and practice
Chaffey, Dave, (2009)
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Chaffey, Dave, (2008)
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Emarketing excellence : planning and optimizing your digital marketing
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eMarketing eXcellence : the heart of ebusiness
Smith, Paul R., (2005)
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