Examining the antecedents and consequences of corporate reputation : a customer perspective
Year of publication: |
2009
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Authors: | Walsh, Gianfranco ; Mitchell, Vincent-Wayne ; Jackson, Paul R. ; Beatty, Sharon E. |
Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 20.2009, 2, p. 187-203
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Subject: | Firmenimage | Corporate reputation | Stakeholder | Kunden | Customers | Dienstleistungssektor | Service industry |
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