Fundamentals of marketing
William J. Stanton
| Year of publication: |
1978 ; 5. ed.
|
|---|---|
| Authors: | Stanton, William J. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marktforschung | Betriebswirtschaftliche Einführungsschriften | Absatz | Vereinigte Staaten | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVII, 636 S graph. Darst 4° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-060881-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000050385