Global marketing management : a strategic perspective
Brian Toyne ; Peter G. P. Walters
| Year of publication: |
1993 ; 2. ed
|
|---|---|
| Authors: | Toyne, Brian ; Walters, Peter George Pakenham |
| Publisher: |
Boston [u.a.] : Allyn and Bacon |
| Subject: | Internationales Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 734 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-205-14137-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004173379