Global marketing management : a strategic perspective
Year of publication: |
1993 ; 2. ed
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Authors: | Toyne, Brian ; Walters, Peter George Pakenham |
Publisher: |
Boston [u.a.] : Allyn and Bacon |
Subject: | Internationales Marketing | Strategisches Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Multinational marketing: Dimensions in strategy
Baker, James Calvin, (1975)
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International marketing strategy : contemporary readings
Doole, Isobel, (1997)
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Hofmaier, Richard, (1993)
- More ...
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Global marketing management : a strategic perspective
Toyne, Brian, (1989)
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Global marketing management : a strategic perspective
Toyne, Brian, (1989)
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Global strategy in the international advertising industry
Walters, Peter G., (2008)
- More ...