Global marketing strategies
Jean-Pierre Jeannet; H. David Hennessey
| Year of publication: |
2004 ; 6. ed
|
|---|---|
| Authors: | Jeannet, Jean-Pierre ; Hennessey, Hubert D. |
| Publisher: |
Boston, Mass. [u.a.] : Houghton Mifflin |
| Subject: | Internationales Marketing | International marketing | Marketingstrategie |
| Description of contents: | Description [loc.gov] |
| Extent: | XXI, 613, [8] S graph. Darst., Kt 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben "Arbeitsbuch" = epn 733598951 |
| ISBN: | 0-618-31059-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001930279