Handbook of research on the interplay between service quality and customer

Sarmistha Sarma, Neha Gupta

"Customer delight has been the goal for all companies small and big around the world. The present book is an effort to analyse the nuances of marketing efforts put forward by companies to achieve customer delight and sustain it in a fiercely competitive marketing environment. The book proposes to have chapters from around the world giving a global perspective to understanding the concept of customer delight"--

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Year of publication:	[2023]
Other Persons:	Sarma, Sarmistha (ed.) ; Gupta, Neha (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Dienstleistungsqualität \| Service quality \| Beziehungsmarketing \| Relationship marketing \| Kundenzufriedenheit \| Customer satisfaction
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxiv, 438 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-6684-5853-2 ; 978-1-6684-5854-9 ; 978-1-6684-5855-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013441875