How chatbot language shapes consumer perceptions : the role of concreteness and shared competence
Year of publication: |
2023
|
---|---|
Authors: | Jiménez-Barreto, Jano ; Rubio Benito, Natalia ; Molinillo, Sebastian |
Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 4, p. 380-399
|
Subject: | language concreteness | assemblage theory | competence | satisfaction | chatbot | shopping efficiency | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Kundenzufriedenheit | Customer satisfaction | Kompetenz | Competence |
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