Market driven management : strategic and operational marketing
Jean-Jacques Lambin
| Year of publication: |
2003 ; [Nachdr.]
|
|---|---|
| Authors: | Lambin, Jean-Jacques |
| Publisher: |
Basingstoke [u.a.] : Palgrave |
| Subject: | Marketing | Strategisches Management | Marketingmanagement |
| Extent: | XXVII, 737 S. : graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-79319-6 ; 0-333-79318-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008974712